i · Revenue Intelligence

See the buyer
behind every signal.

An AI-native intelligence layer that reads engagement across your CRM, intent platforms and market data. It identifies the accounts and individual buyers who are ready right now, and routes the next best action to the rep who owns them. On top of the stack you already run.

Fed by your CRM · Intent platforms · Firmographic data · Market signals · Web activity

02 · THE SHIFT

Your CRM stores what already happened.
ZenSignal reads what's happening now.

A. What your reps tell you
B. What ZenSignal puts on their screen

"Our pipeline looks like a flat list of accounts. We can't tell who's ready to buy this quarter."

Flat pipeline

Ranked intent. The top 5% of buyer signals routed to the rep who owns the account, with the next best action attached.

Intent scoring · Routing

"We have 12,000 dormant leads in the CRM. They're costing us license fees just sitting there."

Dormant pipeline

Reactivation plays triggered by behavioural change. 40% of dormant accounts re-engaged within 90 days.

Dormant reactivation

"Our reps spend half their day researching accounts before they even open the outreach editor."

Research overhead

Account context pre-synthesised. Reps see the brief first and write outreach in one sitting, not three.

Account intelligence
03 · THE LAYERS

The composable architecture, in detail.

Each layer is independently deployable. Start with the one that solves the problem on your desk this quarter. Add the rest as you grow. Plugs onto your existing stack without forcing migration.

01
Buyer & Account Intelligence

Know who, before you knock.

Deep account profiles from firmographic, technographic and web data. Intent signals at account and individual buyer level. ICP fit scoring calibrated to your criteria and updated as company data changes, so the score reflects reality this quarter.

ICP fit scoring Firmographic enrichment Individual intent mapping
94/100 median intent on warm accounts For: Marketing · BDR · RevOps
02
Signal Detection & Enrichment

The next best action for every signal.

Real-time ingestion from 10+ external sources: funding rounds, hiring surges, M&A, leadership changes, job postings that reveal strategic priorities. When a buyer's intent jumps, ZenSignal proposes who to contact, what to send and when.

10+ intent sources Champion movement Outreach proposals
3.2s avg. signal to routed action For: AE · BDR · Sales Ops
03
Lead & Pipeline Intelligence

Pipeline managed by live intelligence.

FIT-scored, intent-ranked account prioritisation. Dormant CRM reactivation via current signals. Deal health scoring and stakeholder mapping overlaid on your existing pipeline. Plugs into Salesforce, HubSpot, Dynamics, or runs standalone.

FIT + intent ranking CRM reactivation Deal health scores
+38% pipeline from re-activated CRM after 90 days For: AE · Sales Ops · Manager
04
Customer Success Intelligence

Upsell, cross-sell, retain. Driven by post-sale signals.

AI health scoring from product usage, support and external signals. Churn risk surfaced 30–60 days before renewal. Expansion signals triggered when timing is right, instead of waiting for the scheduled QBR.

Health scoring Churn prediction Expansion signals
6.2× expansion lift from signal-led plays For: CSM · Account Manager
05
Revenue Forecasting

Forecasts built on what is actually happening.

Pipeline velocity, conversion risk and predictive modelling, built on signals rather than rep-entered estimates. One forecast surface, same live data, accessible to every revenue role without per-seat economics.

Signal-based forecast Conversion risk Board-ready dashboard
1× forecast surface, every role, same data For: CRO · CFO · RevOps · Board
Take all five layers, or just the one you need today. Each layer plugs onto your existing CRM, MAP and CS platforms.
04 · HOW IT FLOWS

From raw signal to next best action.

Five sources flow in. The engine ingests, resolves, scores and ranks. Three outputs land in the tools your team already uses.

Sources in 5 fed
01
Your CRM
Salesforce · HubSpot · Dynamics · SAP
02
Intent platforms
6sense · Bombora · G2 · review sites
03
Firmographic data
Funding · headcount · tech stack · news
04
Market signals
Hiring · M&A · regulatory · industry
05
Web activity
Pricing · case studies · whitepaper · pages
ZenSignal Engine Live

Ingest. Resolve.
Score. Rank.

01
Ingest
02
Resolve identity
03
Score intent
04
Rank accounts
Action out 3 routed
01
Next best action
In the rep's CRM record · with context
02
Account routing
Hot accounts pushed to Slack · email
03
Pipeline intel
Weekly board view · forecast risk
04
Reactivation plays
Dormant accounts surfaced for rep
05 · FROM EACH CHAIR

The same intelligence layer. A different view from every chair.

One platform that pays back differently depending on where you sit in the revenue team.

Marketing Director

Signal-led marketer
Today

Content reaches many people. You can't tell which of them are actually buying, or hand warm accounts to sales before the window closes.

With ZenSignal

Named accounts and individual buyers behind every engagement, identified in real time. Warm intent handed to sales before competitors notice.

+38% pipeline lift from signal-ranked handoffs

VP Sales / CRO

Sales leader
Today

Reps spend half the day updating CRM and the other half guessing which deal to push. Forecast calls are based on what reps logged, not what's true.

With ZenSignal

Every account has an AI intelligence brief and a next best action. Reps stop researching and start selling. Forecast built on signals.

60% less manual research time per rep

RevOps Manager

Operational excellence
Today

Signal data scattered across intent platforms, CRM, LinkedIn and web analytics. No unified view, no single source of truth for pipeline health.

With ZenSignal

One composable intelligence layer aggregates 10+ signal sources: clean, enriched, deduplicated. On top of your existing stack.

1 unified intelligence layer across all GTM sources

Sales Exec / BDR

Seller in the field
Today

Twenty target accounts. No clear signal on which one is moving this week. You decide by who replied to your last email.

With ZenSignal

Open the account, see the engagement timeline, intent score and next best action. Walk into every meeting prepared.

94/100 median intent on actively engaged accounts

Customer Success Manager

CS lead
Today

Renewals come up and you scramble for context. You find out in the QBR what you should have known weeks ago.

With ZenSignal

Health layer reads every signal across your account base. Churn risk and expansion signals surfaced 30–60 days before renewal.

25% churn reduction · 6.2× expansion lift

CRO / CFO / Board

The forecast call
Today

Forecast accuracy suffers because the underlying data is what reps entered last week, not what is true in the market today.

With ZenSignal

Signal-based pipeline velocity and conversion risk. One forecast surface, same live data, for the sales rep and the board.

15–20% improvement in forecast accuracy
06 · OUTCOMES

Reported against your baseline.

Measured weekly
01

3×

Pipeline quality

Higher quality pipeline from AI-ranked accounts versus undifferentiated lead lists.

02

40%

Lead reactivation

Dormant CRM accounts re-engaged within 90 days using signal-driven plays.

03

25%

Churn reduction

Reduction in preventable churn through early health signal detection.

04

60%

Sales efficiency

Less time on manual research. Reps act on AI-synthesised account intelligence.

07 · BEGIN

See your first signal
in thirty minutes.

Bring your CRM. We'll show you what signal intelligence surfaces from data you already own. The workshop is complimentary.

Americas · Europe · Asia